The latest thoughts and insights to challenge your thinking and inspire innovation

The Importance of Customer Retention in the Automotive Industry and How to Improve It.

The Wisdom of Putting Data to Work.

Email Blunders That Cost Dealerships 4.7% in Lost Sales.

Are BPO Companies Missing Out on a £5 Billion Opportunity?

The Agency Model: Restoring dignity in car purchase

Understanding Loss Aversion & The Endowment Effect in Car Sales

Stimulating the Senses: How Can Sensory Language Boost Online Car Sales?

Scent marketing in dealerships: The olfactory secret weapon?

Leveraging the anchoring effect for pricing strategies.

Herding Behaviour: From Ant Colonies to Car Byers

The Silent Treatment: A Curious Experience at a VW Dealership

Car-buyers face very fragmented journeys on OEM websites.

OEMs need to understand the omnichannel car-buying journey better.

When eCommerce harms the car-buying experience.

We've launched the Online Readiness Scorecard for UK car manufacturers.